American Marketing Association (AMA)

Definition

The American Marketing Association (AMA) is a national professional society dedicated to marketing professionals including marketing and marketing research executives, sales and promotion managers, advertising specialists, and marketing educators. Established to advance the practice and science of marketing, the AMA offers resources to industry professionals, fostering an environment for continued education, networking, and professional growth. Headquartered in Chicago, the AMA is known for its authoritative publications such as Marketing News, the Journal of Marketing, and the Journal of Marketing Research.

Examples

Publications: The AMA publishes essential marketing literature such as Marketing News, Journal of Marketing, and Journal of Marketing Research which serve as critical resources for marketing professionals.
Events and Conferences: The AMA hosts numerous events, webinars, and conferences, including the Annual AMA Conference, where marketing professionals can network and learn about the latest trends and strategies in marketing.
Certification Programs: The AMA offers professional certification programs like the Professional Certified Marketer (PCM) which help marketers hone their skills and advance their careers.

Frequently Asked Questions

What is the American Marketing Association (AMA)?

The American Marketing Association (AMA) is a national professional organization focusing on the development, education, and advocacy for marketing professionals.

Who are the members of the AMA?

Members of the AMA include marketing and marketing research executives, sales and promotion managers, advertising specialists, and marketing educators.

What publications does the AMA produce?

The AMA publishes several authoritative journals such as the Journal of Marketing, Journal of Marketing Research, and Marketing News.

What kind of events does the AMA organize?

The AMA organizes a variety of professional development events including conferences, webinars, workshops, and networking events.

How can one become a member of the AMA?

Individuals can become members of the AMA by applying through their website, where they can choose among different membership types based on their professional level and needs.

What educational resources does the AMA provide?

The AMA provides a range of educational resources including books, pamphlets, marketing bibliographies, and certification programs.

Are there local AMA chapters?

Yes, the AMA has numerous local chapters that hold regular meetings and events for local marketing professionals.

How does the AMA support marketing research?

The AMA supports marketing research through its publications and specialized conferences focusing on the latest research methodologies and findings.

Can students join the AMA?

Yes, the AMA offers student memberships which provide access to educational resources, networking opportunities, and professional development.

What are some benefits of being an AMA member?

Benefits include access to industry publications, discounts on events and certifications, networking opportunities, and professional development resources.

Marketing Research: The process of gathering, analyzing, and interpreting information about a market.
Professional Certified Marketer (PCM): A certification for marketing professionals offered by the AMA.
Networking Events: Gatherings organized for professionals to meet, share knowledge, and build professional relationships.

Online Resources

Suggested Books for Further Studies

“Marketing Management” by Philip Kotler and Kevin Lane Keller - A comprehensive guide to marketing management principles and practices.
“Marketing Research: An Applied Orientation” by Naresh K. Malhotra - A textbook that covers the theory and application of marketing research.
“Principles of Marketing” by Philip Kotler and Gary Armstrong - An introductory book covering fundamental marketing concepts.
“Consumer Behavior” by Leon G. Schiffman and Joseph Wisenblit - A book that delves into the behavior of consumers and how it affects marketing strategies.

Fundamentals of American Marketing Association (AMA): Marketing Basics Quiz

### Who can join the American Marketing Association (AMA)? - [ ] Only marketing research professionals - [ ] Only marketing educators - [x] Any marketing professional, including marketing and research executives, sales/promotion managers, and advertising specialists - [ ] Only those with a degree in marketing > **Explanation:** The AMA is inclusive of various marketing professionals such as marketing and research executives, sales and promotion managers, advertising specialists, and marketing educators. ### What type of certification does the AMA offer? - [ ] Certified Marketing Specialist (CMS) - [ ] Strategic Marketing Expert (SME) - [x] Professional Certified Marketer (PCM) - [ ] Advanced Marketing Professional (AMP) > **Explanation:** The AMA offers the Professional Certified Marketer (PCM) certification to help marketing professionals advance their skills and knowledge. ### Where is the headquarters of the American Marketing Association located? - [ ] New York - [ ] San Francisco - [ ] Los Angeles - [x] Chicago > **Explanation:** The headquarters of the American Marketing Association is based in Chicago. ### What types of publications are offered by the AMA? - [ ] Business development manuals - [ ] Financial journals - [x] Marketing News, Journal of Marketing, Journal of Marketing Research - [ ] Technology review magazines > **Explanation:** AMA offers publications like "Marketing News," "Journal of Marketing," and "Journal of Marketing Research" which are crucial resources for marketing professionals. ### How can the AMA help in professional development? - [x] By offering certifications and educational resources - [ ] By providing free services - [ ] By guaranteeing job placements - [ ] By financing new businesses > **Explanation:** The AMA supports professional development through certifications, educational resources, events, and networking opportunities. ### Can students become members of the AMA? - [x] Yes - [ ] No - [ ] Only graduate students - [ ] Only through university programs > **Explanation:** The AMA offers student memberships, providing access to various resources and professional development opportunities tailored to students. ### What is Marketing Research? - [ ] The process of selling products - [x] The process of gathering, analyzing, and interpreting information about a market - [ ] The method of production management - [ ] The strategy of pricing products > **Explanation:** Marketing research involves collecting and analyzing data to understand market conditions, consumer behavior, and other factors related to market dynamics. ### What is the focus of the Journal of Marketing? - [ ] Financial analytics - [x] The latest marketing research and strategies - [ ] Human resource management - [ ] Supply chain logistics > **Explanation:** The Journal of Marketing focuses on publishing the latest research and strategies in the field of marketing. ### Does the AMA organize networking events? - [x] Yes - [ ] No - [ ] Only virtual meetings - [ ] Only for certified members > **Explanation:** The AMA organizes both in-person and virtual networking events to facilitate knowledge sharing and professional connection among marketing professionals. ### What is the Professional Certified Marketer (PCM) certification ideal for? - [ ] Those entering the healthcare industry - [ ] Supply chain managers - [x] Marketing professionals looking to advance their skills - [ ] Real estate agents > **Explanation:** The PCM certification is designed for marketing professionals who seek to develop their skills and career in the marketing field.

Thank you for exploring the versatile roles and contributions of the American Marketing Association (AMA) to the field of marketing. Test your knowledge and stay ahead in this dynamic industry!