Mission Statement

Definition

A mission statement is a formal summary that articulates the core purpose, vision, and values of an organization. It succinctly conveys the fundamental aims and guiding principles that drive the organization. Typically, mission statements are developed during the strategic planning process and are widely publicized. They can be found on the organization’s website, printed on plaques, wallet cards, and other promotional materials.

Examples

1. Google:

   • “To organize the world’s information and make it universally accessible and useful.”

2. Tesla:

   • “To accelerate the world’s transition to sustainable energy.”

3. Nike:

   • “To bring inspiration and innovation to every athlete in the world.”

4. Patagonia:

   • “We’re in business to save our home planet.”

Frequently Asked Questions

What is the purpose of a mission statement?

A mission statement communicates the organization’s core objectives and values. It helps to align stakeholders, provides direction, and serves as a foundation for decision-making and strategic planning.

How does a mission statement differ from a vision statement?

While a mission statement focuses on the present state and fundamental purpose of the organization, a vision statement outlines the aspirational goals and future direction of the organization.

Who typically creates the mission statement?

The mission statement is typically created by senior leadership, often with input from employees, stakeholders, and sometimes a broader community during the strategic planning process.

Can a mission statement change over time?

Yes, a mission statement can and should evolve as the organization grows and adapts to new challenges and opportunities. Regularly revisiting and updating the mission statement helps ensure its relevance.

How is a mission statement used in a company’s daily operations?

A mission statement is used to guide decision-making, unify employees towards common goals, shape corporate culture, and communicate the company’s purpose both internally and externally.

Related Terms

• Vision Statement: A vision statement presents a future-oriented declaration of the organization’s purpose and aspirations.
• Strategic Planning: A systematic process of envisioning a desired future and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.
• Corporate Values: Core principles that guide an organization’s internal conduct and its relationship with the external world.
• Credo: A statement of the beliefs or aims that guide an organization’s activities.

Online References

1. Harvard Business Review: Crafting a Mission Statement
2. Investopedia: Mission Statement
3. Wikipedia: Mission Statement

Suggested Books for Further Studies

1. “Start with Why: How Great Leaders Inspire Everyone to Take Action” by Simon Sinek
2. “Built to Last: Successful Habits of Visionary Companies” by Jim Collins and Jerry I. Porras
3. “The Advantage: Why Organizational Health Trumps Everything Else in Business” by Patrick Lencioni
4. “Mission in a Bottle: The Honest Guide to Doing Business Differently–and Succeeding” by Seth Goldman and Barry Nalebuff

Fundamentals of Mission Statements: Strategic Planning Basics Quiz

Thank you for exploring the concept of mission statements and enhancing your strategic planning knowledge through our comprehensive explanations and challenging quiz questions. Keep striving to understand and articulate the guiding principles that drive organizational success!