Definition
No-Brainer
A no-brainer is a slang term used to describe a situation, question, or decision that is so simple or straightforward that it requires little or no thought. Typically, a no-brainer involves a choice between two or more options where the best option is abundantly clear to anyone considering it.
Examples
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Switching to a More Dependable Supplier:
- If one supplier consistently delivers on time and another is frequently late or delivers faulty products, switching to the dependable supplier is a no-brainer.
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Choosing between a Free Upgrade or No Upgrade:
- When offered a free upgrade to a service or product you already use, accepting the offer is usually a no-brainer.
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Renewing a Subscription with Multiple Discounts:
- If renewing a subscription service provides you with many discounts compared to signing up for a new one, renewing is a no-brainer.
Frequently Asked Questions (FAQ)
What makes a decision a no-brainer?
A decision is deemed a no-brainer when the benefits or downsides of the options are so starkly clear that any reasonable person would easily and quickly make the correct choice without much deliberation.
Are no-brainer decisions always correct?
While no-brainer decisions are usually straightforward and beneficial, they are not always universally correct. It is still important to consider potential hidden factors or long-term consequences before making a decision that seems obvious at first glance.
Can a business decision ever be a no-brainer?
Yes, businesses often encounter no-brainer decisions, such as adopting new technology that dramatically increases productivity or switching to a vendor that offers better prices for the same quality.
Do no-brainer decisions require any form of analysis?
Generally, no-brainer decisions involve minimal analysis because the correct choice is evident based on clear, easily understood information. However, some underlying verification might still be necessary to ensure all variables are considered.
Are no-brainer decisions common in everyday life?
Yes, no-brainer decisions are common in daily life, such as choosing to take shelter when it starts raining or eating when you are hungry.
Related Terms
Low-Hanging Fruit
Tasks or actions that are easy to accomplish with minimal effort and yield immediate, beneficial results.
Slam Dunk
A metaphor borrowed from basketball, meaning a task or goal that is straightforward and guaranteed to succeed.
Fail-Safe
A plan or mechanism designed to prevent failure or ensure success despite possible breakdowns or errors.
Online References
Suggested Books for Further Studies
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“Thinking, Fast and Slow” by Daniel Kahneman
- This book delves into the psychology behind making quick and intuitive decisions versus slow and deliberative thinking.
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“Decisive: How to Make Better Choices in Life and Work” by Chip Heath and Dan Heath
- Offers practical advice on how to make smart decisions and avoid common decision-making pitfalls.
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“Blink: The Power of Thinking Without Thinking” by Malcolm Gladwell
- Explores the power and potential pitfalls of making decisions in the blink of an eye.
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