Definition
An order card is a printed form, typically designed as a business reply card, that companies use to collect orders from customers. These cards include spaces where customers can fill in specific details about the products or services they wish to order. The use of order cards simplifies the ordering process and helps streamline communication between a business and its customers.
Examples
Magazine Subscription: A magazine company may include an order card inside its publication allowing readers to subscribe to the magazine. The card will have checkboxes for different subscription terms (e.g., monthly, quarterly, yearly) and space for the subscriber’s contact and payment information.
Retail Catalog: A retail catalog might contain an order card listing various products available from the catalog, with checkboxes or fields for customers to select their desired items, quantities, and payment method.
Event RSVP: An event organizer might use an order card as part of an invitation package to allow attendees to RSVP and remit payment for tickets.
Frequently Asked Questions (FAQ)
What is a business reply card?
A business reply card (BRC) is a pre-printed postcard that allows the recipient to respond to a request without having to include postage. The sending company covers the postage cost when the card is mailed back to them.
Do order cards always come with prepaid postage?
Many order cards, particularly business reply cards, come with prepaid postage as an incentive for customers to complete and return the card. This eliminates the barrier of customers needing to purchase postage and ensures they can respond conveniently.
Can order cards be used for digital orders?
Order cards are traditionally physical forms, but similar concepts are applied digitally in interactive PDF forms or online order forms where customers can fill out their orders and submit them electronically.
What information is typically included on an order card?
An order card generally includes fields for the customer’s name, contact information, the items they wish to order, quantities, payment methods, and sometimes additional comments or special instructions.
Related Terms
Purchase Order (PO): A commercial document issued by a buyer to a seller indicating the type, quantity, and agreed price for products or services.
Invoice: A document sent by a seller to the buyer listing the products or services provided and requesting payment.
Catalog: A publication containing a list of a company’s products or services, often including descriptions and pricing.
Subscription Form: A form used to sign up for regular deliveries or access to a product or service, frequently found in magazines and online services.
Online References
Suggested Books for Further Studies
“Operations Management in the Supply Chain: Decisions and Cases” by Roger G. Schroeder, M. Johnny Rungtusanatham, Susan Meyer Goldstein.
“Business Logistics/Supply Chain Management” by Ronald H. Ballou.
“Purchasing and Supply Chain Management” by W.C. Benton.
Fundamentals of Order Cards: Business Basics Quiz
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