Shopper

Definition

1. Potential Customer

A shopper can be defined as a potential customer who is engaged in the process of researching, browsing, or intending to purchase various goods or services. Shoppers can engage in activities at retail stores, online marketplaces, or local merchants.

2. Shopping Newspaper

A shopper additionally refers to a type of locally distributed newspaper that is usually free-of-charge. These newspapers focus on advertising local stores, restaurants, and shopping centers, and are often referred to as shopping newspapers. They typically include sale announcements and discount coupons, serving as a cost-effective marketing tool for businesses to attract potential customers in the local area.

Examples

Potential Customer:

Retail Shopper: An individual browsing a mall to find clothing items.
Online Shopper: A person who is exploring e-commerce sites to find the best deals on electronic gadgets.
Window Shopper: Someone who looks at goods displayed in store windows but may not necessarily make a purchase.

Shopping Newspaper:

Community Gazette: A free paper distributed weekly in a neighborhood, containing offers from local stores.
Local Saver: A shopping newspaper that includes a compilation of discount coupons for nearby restaurants and service providers.
Marketplace Weekly: A newspaper distributed in local supermarkets promoting weekend sales events from nearby shops.

Frequently Asked Questions

What is the main purpose of a shopping newspaper?

The main purpose of a shopping newspaper is to advertise local stores, restaurants, and shopping centers by including sale announcements and discount coupons. This aims to attract shoppers and generate more traffic for local businesses.

Are shopping newspapers effective for local businesses?

Yes, shopping newspapers are effective for local businesses as they target potential customers in the area. The inclusion of discount coupons and special offers can significantly drive traffic and sales.

How can potential customers find the best deals using shopping newspapers?

By regularly checking the shopping newspapers distributed in their area, potential customers can find timely sale announcements, promotions, and coupons that offer discounts on various goods and services.

Do retailers need to pay to advertise in shopping newspapers?

Yes, usually, retailers pay a certain fee to have their advertisements, sale announcements, and coupons included in shopping newspapers. This fee varies based on the newspaper’s reach and distribution.

Marketing

Marketing refers to the activities and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Consumer Behavior

Consumer Behavior is the study of individuals and groups and how they select, purchase, use, or dispose of products, services, ideas, or experiences.

Promotion

Promotion encompasses various activities and strategies used to communicate the benefits of a product or service to potential customers with the goal of generating sales.

Local Advertising

Local Advertising involves targeting an advertising campaign to a specific geographical area to attract customers in that locale.

Discount Coupon

A Discount Coupon is a voucher offering a discount on goods or services, often used as a promotional tool in marketing campaigns to incentivize purchases.

Online References

Suggested Books for Further Studies

“Consumer Behavior” by Solomon, Michael R.
“The New Rules of Marketing and PR” by David Meerman Scott
“Marketing Communications: Discovery, Creation, and Conversations” by Chris Fill
“Advertising and Promotion: An Integrated Marketing Communications Perspective” by George E. Belch
“Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale” by Markus Stahlberg and Ville Maila

Fundamentals of Shopper: Marketing Basics Quiz

### Who or what is referred to as a 'shopper'? - [x] A potential customer - [ ] Only individuals who make a purchase - [ ] Retail store owners - [ ] Online sellers > **Explanation:** The term 'shopper' primarily refers to a potential customer engaged in the process of browsing or intending to purchase goods or services. ### What is a shopping newspaper designed to do? - [ ] Sell international news subscriptions - [ ] Advertise local businesses and provide discounts - [ ] Report on global economic trends - [ ] Host classified ads for job seekers > **Explanation:** A shopping newspaper is designed to advertise local businesses, including stores, restaurants, and shopping centers, and it often provides discount coupons and sales announcements to attract customers. ### How often are shopping newspapers typically distributed? - [x] Weekly - [ ] Daily - [ ] Monthly - [ ] Annually > **Explanation:** Shopping newspapers are often distributed weekly to keep local shoppers informed about the latest promotions and sales. ### What kind of content is usually included in a shopping newspaper? - [x] Sale announcements and discount coupons - [ ] Stock market analysis - [ ] Political editorials - [ ] International news features > **Explanation:** Shopping newspapers usually include sale announcements, discount coupons, and advertisements for local shops and services to attract potential customers. ### What impact do shopping newspapers have on local businesses? - [ ] Little to no impact - [x] Drive customer traffic and sales - [ ] Increase property taxes - [ ] Lower product quality > **Explanation:** Shopping newspapers help drive customer traffic and sales by advertising local deals and discounts, benefiting local businesses. ### What fees are typically associated with publishing ads in shopping newspapers? - [x] Fees are paid by retailers to include their ads - [ ] There are no fees involved - [ ] Fees are paid by shoppers to receive the newspaper - [ ] Fees are covered by government grants > **Explanation:** Retailers usually pay a fee to have their advertisements, sale announcements, and coupons included in shopping newspapers. ### What can shoppers find in shopping newspapers? - [ ] Legal advice - [x] Local sales and discounts - [ ] International travel tips - [ ] Portfolio management strategies > **Explanation:** Shoppers can find local sales, discount coupons, and special promotions in shopping newspapers, which are geared towards enhancing their shopping experience. ### How do shopping newspapers benefit consumers? - [x] By offering savings through coupons - [ ] By providing in-depth product reviews - [ ] By creating price consistency - [ ] By offering investment advice > **Explanation:** Shopping newspapers benefit consumers by offering savings through discount coupons and announcement of local sales, helping them to save money on purchases. ### What is an alternative name for a shopping newspaper? - [x] Shopper - [ ] Brochure - [ ] Weekly digest - [ ] Business journal > **Explanation:** A shopping newspaper is also known as a "shopper" due to its focus on engaging potential customers and advertising local stores. ### In what ways can businesses maximize the effectiveness of their ads in shopping newspapers? - [ ] By limiting the number of ads - [x] By creating appealing offers and visually attractive ads - [ ] By focusing only on text-based information - [ ] By publishing ads annually > **Explanation:** Businesses can maximize the effectiveness of their ads by creating appealing offers, using discount coupons, and ensuring visually attractive advertisements to draw the attention of potential customers.

Thank you for exploring the concept of “shopper” with a deep dive into both its definitions and practical implications. Keep honing your marketing knowledge to excel in attracting and engaging customers!