Advertising Metrics

Gross Rating Point (GRP)
Gross Rating Point (GRP) measures the impact and volume of an advertising campaign. It is the sum of all rating points over a specific period or across an entire media plan, reflecting how much exposure an advertisement has achieved.

Accounting Terms Lexicon

Discover comprehensive accounting definitions and practical insights. Empowering students and professionals with clear and concise explanations for a better understanding of financial terms.