Gross Rating Point (GRP) measures the impact and volume of an advertising campaign. It is the sum of all rating points over a specific period or across an entire media plan, reflecting how much exposure an advertisement has achieved.
Media weight refers to the volume of audience delivered by an advertising campaign, measured in terms of the number of commercials, advertisements, insertions, time parameters, and budget. It essentially represents the total audience reach of the advertising effort.
Quantitative research is a systematic investigation that primarily deals with the quantities of things, involving the measurement of quantity or amount. It's widely applied in various fields such as advertising audience research to develop actual numbers of audience members to accurately measure market situations.
