Audience Reach

Frequency
Frequency refers to the number of times an event or occurrence happens within a specified period, applicable in various contexts such as advertising, communications, and general activities.
Scatter Plan
A broadcast media plan that schedules advertising announcements to run during a variety of radio and/or television programs. This schedule provides an advertiser with a wider audience for the advertising dollar than sponsoring a single program would achieve.

Accounting Terms Lexicon

Discover comprehensive accounting definitions and practical insights. Empowering students and professionals with clear and concise explanations for a better understanding of financial terms.