The Brand Development Index (BDI) measures the sales performance of a brand within a specific market area compared to its average sales performance across all markets. It highlights the relative strength and potential of a brand in a specific geographic area.
The Brand Potential Index (BPI) quantifies the relationship between a brand's Market Development Index (MDI) and Brand Development Index (BDI) within a specific market area. It is a key metric for predicting future sales and planning advertising budgets.
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