A brand serves as an identifying mark, symbol, word(s), or a combination that distinguishes one company's products or services from those of another. It encompasses brand names and trademarks.
Branding entails creating a perception in the mind of consumers regarding the image and quality provided by a company’s name. It involves various strategies to build a distinct identity and distinguish a company's products or services from competitors.
Image advertising is directed at creating a specific image for an entity, such as a company, product, or brand. This form of advertising focuses on building a mental picture in the consumer's mind, emphasizing characteristics like sophistication, reliability, elegance, or luxury, rather than highlighting specific attributes.
Positioning refers to the strategic process by which a brand or product is marketed in a specific manner in order to achieve a unique, desired perception in the target audience’s mind, relative to competitors.
A trademark is a recognizable sign, design, or expression that identifies products or services of a particular source from those of others. Used by companies to protect brand identity and maintain market presence.
