The Boston Matrix, also known as the BCG Matrix, is a tool used in brand marketing and product management to help companies decide what products to keep, develop, or discontinue. It categorizes products based on market growth and market share.
A brand serves as an identifying mark, symbol, word(s), or a combination that distinguishes one company's products or services from those of another. It encompasses brand names and trademarks.
Addition of a new product to an already established line of products under the same brand name, allowing the new product to benefit from the established reputation of the older product.
A brand manager, also known as a product manager, is responsible for marketing and making key advertising decisions for a specific brand within a company.
Limited distribution involves restricting the availability of a product to specific geographic locations, stores, or areas within a geographic location to target a particular market segment or control brand exclusivity.
Positioning refers to the strategic process by which a brand or product is marketed in a specific manner in order to achieve a unique, desired perception in the target audience’s mind, relative to competitors.
