A brand name is the vocalizable component of a brand, trademark, or service mark, setting it apart from visual identifiers. It can be a word, letter, or a combination of words and letters.
A marketing strategy where the same brand name is given to a number of products to encourage recognition, ease the introduction of new products, increase market acceptance, and lower marketing costs.
A trade name is a name under which a business operates and presents itself to the public. Unlike trademarks, trade names may not necessarily be registered or trademarked.
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