Brand Name

Brand Name
A brand name is the vocalizable component of a brand, trademark, or service mark, setting it apart from visual identifiers. It can be a word, letter, or a combination of words and letters.
Family Branding
A marketing strategy where the same brand name is given to a number of products to encourage recognition, ease the introduction of new products, increase market acceptance, and lower marketing costs.
Trade Name
A trade name is a name under which a business operates and presents itself to the public. Unlike trademarks, trade names may not necessarily be registered or trademarked.

Accounting Terms Lexicon

Discover comprehensive accounting definitions and practical insights. Empowering students and professionals with clear and concise explanations for a better understanding of financial terms.