Brand association refers to the degree to which a particular brand is connected with the general product category in the minds of consumers. It often leads to consumers referring to the product by brand name rather than its generic name.
A marketing strategy where the same brand name is given to a number of products to encourage recognition, ease the introduction of new products, increase market acceptance, and lower marketing costs.
A National Brand refers to a product that is distributed, sold, and recognized across the country, as opposed to a store brand, which is typically exclusive to the retailer selling it.
Share of mind refers to the level of awareness or recognition that a brand has among consumers, relative to competitors. It is a critical measure in marketing that indicates how well a brand occupies the consumer's mind when they think of a specific product or service category.
