Bricks-and-Clicks

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Definitions
Bricks-and-Clicks
Bricks-and-Clicks E-Commerce Retail Hybrid Business Model Omnichannel Physical Stores Online Operations
A business model that utilizes both online and offline operations, integrating e-commerce with physical stores for a seamless customer experience.
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Definitions
Clicks-and-Mortar (Bricks-and-Clicks)
Clicks-and-Mortar Bricks-and-Clicks E-Commerce Retail Business Model Physical Premises Hybrid Business
A business model that integrates both online (e-commerce) and offline (physical premises) modes of operation to enhance customer experience and expand market reach.
Read more about Clicks-and-Mortar (Bricks-and-Clicks).

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