Bloomberg LP is a major business and financial news broadcaster, offering various services including interactive TV, telephone news services, a personal finance magazine, books, and radio and television broadcasts.
Frequency refers to the number of times an event or occurrence happens within a specified period, applicable in various contexts such as advertising, communications, and general activities.
In broadcasting, hype refers to special promotional activities within programming presented by a station or network to attract a larger audience and thereby achieve higher audience ratings for a specific period. This practice is also known as hypo.
The term 'mix' is versatile and applicable across different industries such as broadcasting, retailing, and marketing. Its core meaning involves the combination or blending of various elements to create a cohesive and functional whole.
Networking refers to the act of establishing and utilizing professional or social contacts for fulfilling various personal or business needs. This can involve electronic communication, broadcasting, or computer systems.
The term 'Open-End' has several applications in the fields of broadcasting and production. In broadcasting, it refers to flexible scheduling and local advertising opportunities. In production, it describes the design of certain envelopes.
A prize broker arranges the exchange of an advertiser's merchandise for free broadcast time or publicity plugs on radio or television shows, often called a barter broker.
A special reduced rate offered for the purchase of multiple radio or television time slots to be broadcast at intervals within a specified period of time, typically within a day.
