Budget Evaluation

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Definitions
Incremental Spending
Incremental Spending Budget Allocation Advertising Expenditure Sales Proportion Advertising Objectives Budget Evaluation Media Spending
Incremental spending refers to budget allocation that allows for increased or decreased spending on media for advertising in direct proportion to sales. The challenge with this method is the difficulty in linking budget size to advertising objectives, making it hard to evaluate advertising success or failure in relation to expenditure.
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