Paid message communicated through various media by industry, business firms, nonprofit organizations, or individuals to influence purchasing behavior and/or thought patterns of the audience.
Behavior aimed at producing a desired outcome, often by understanding and satisfying the needs of others. A key component in salesmanship and customer relations.
A flyer or small book used to advertise or describe a product for sale or service available.
Business etiquette refers to the generally accepted behavior, customs, and manners expected in a professional setting. Following proper business etiquette can foster respect, collaboration, and positive relationships in the workplace.
A service allowing businesses to distribute preaddressed cards, envelopes, labels, or cartons that can be mailed back without prepayment of postage, with charges incurred upon delivery.
A cash acknowledgment is a notice sent to a cash buyer acknowledging receipt of their order. This notice may include an offer inviting the buyer to increase the purchase order and serves to reinforce positive feelings about the purchase and encourage future orders.
A conference call is a telephone call that allows multiple lines to be connected simultaneously, enabling three or more participants to communicate in real-time. It is also known as a three-way call or multi-party call.
An employee responsible for maintaining goodwill between a business and its customers by answering questions, solving problems, and providing advice or assistance on the organization’s goods or services.
Electronic Data Interchange (EDI) is the process of transferring data between and within companies electronically, utilizing standardized formats to enhance efficiency and accuracy.
An organizational report intended for outside circulation, external reports do not contain sensitive organizational information unless necessary to achieve a particular purpose.
A letterfoot is the section of the letterhead information printed at the bottom of a sheet of letter paper. It commonly includes company details, contact information, and legal disclosures.
Organizational communication is the process by which activities and information are transmitted within an organization to achieve efficiency and effectiveness in achieving goals.
A promotion mix is a blend of various promotional methods aimed at achieving marketing objectives, including advertising, personal selling, publicity, and sales promotion.
A representative (REP), in a business context, typically refers to either a Customer Service Representative (CSR) or a Sales Representative. These roles are essential in bridging the communication between a company and its customers or prospects, ensuring smooth transactions and customer satisfaction.
A rundown is a concise report or summary providing an overview of the status or key points of a specific situation, topic, or project.
A transmittal letter is a letter sent with a document, security, or shipment describing the contents and the purpose of the transaction.
Wide Area Telephone Service (WATS) offers organizations access to long-distance telephone lines for commercial use at reduced rates. This service enables businesses to manage their communication expenses effectively while providing seamless connectivity.
