Brand share refers to the proportion of total sales in a market that is made up of a specific brand’s sales, expressed in percentage terms. It is also referred to as market share or share of market.
Differential advantage refers to the unique benefits or characteristics of a firm's product or service that set it apart from competitors and provide a superior value to customers.
Market Analysis is the comprehensive study designed to define a company's current or potential markets, forecast their directions, and decide how to expand the company's share and exploit any new trends.
Market penetration is a marketing strategy aimed at increasing a product's sales within an existing market through more aggressive marketing tactics. It also refers to the degree of a product's purchase within a specific market.
Reverse engineering is the process whereby a competitor's product is completely dismantled to learn everything about it, usually for the purpose of replication.
Strategic Planning involves the management act of determining a firm's future environment and response to organizational challenges. It is crucial in making decisions that determine the direction of a firm.
A comprehensive assessment framework to evaluate the strengths, weaknesses, opportunities, and threats of an organization, which helps in understanding its current position and future potential.
