Bundling is a marketing strategy that combines multiple products or services into a single package offered at a more competitive price.
A product or service offered for sale by an organization at a loss in order to attract customers for other products or services.
Penetration pricing involves establishing low pricing for a product to achieve rapid market entry and discourage competitors, with the potential to raise prices later once market share is established.
A retail pricing strategy to attract customers either with a high price image, strong personal service, and merchandise quality or by underbidding the competition in the case of below-the-market pricing.
Shopping services facilitate product acquisition through representative comparisons or dedicated channels, aiding consumers in securing competitive prices or discounts.
Skimming can refer to either an illegal practice of failing to account for some sales or a marketing strategy involving high initial pricing for new products.
