Direct response advertising is a type of advertising where the consumer's interaction with the product is primarily through the ad itself, typically resulting in an immediate response such as a phone call or returned coupon. This form of advertising aims to eliminate intermediaries in the purchasing process.
Sweepstakes are a popular type of sales promotion where lavish prizes are offered to entrants who have only to submit entries with their name and address by return mail or at a location determined by the sweepstakes sponsor, usually in a retail outlet where the sponsor's products are sold.
A brief advertisement designed to tease the public by offering only bits of information without revealing either the sponsor of the ad or the product being advertised. Teaser ads are the frontrunners of an advertising campaign, and their purpose is to arouse curiosity and get attention for the campaign that follows.
