A concept test is a type of research study whose main goal is to evaluate an idea or concept developed to determine its potential success. It aims to assess the effectiveness of an advertising campaign in reaching its intended objectives.
A Market Participant Interview is a strategic method to gather in-depth opinions and insights from individuals who are actively involved in buying, selling, or renting a product. These interviews typically focus on a smaller, more knowledgeable group than a random sample or a general survey.
Market research involves exploring the size, characteristics, and potential of a market to identify consumer needs and preferences, usually before developing a new product or service.
