Brand equity refers to the value premium that a company generates from a product with a recognizable name compared to a generic equivalent. It underscores the intangible aspects that influence consumer perception and allow businesses to charge higher prices, thereby enhancing profit margins.
Branding entails creating a perception in the mind of consumers regarding the image and quality provided by a company’s name. It involves various strategies to build a distinct identity and distinguish a company's products or services from competitors.
Image advertising is directed at creating a specific image for an entity, such as a company, product, or brand. This form of advertising focuses on building a mental picture in the consumer's mind, emphasizing characteristics like sophistication, reliability, elegance, or luxury, rather than highlighting specific attributes.
