A mission statement is a formal summary that defines the vision, values, and purpose of a corporation. It serves as a guiding principle for the organization's strategic planning and public messaging.
A news release, also known as a press release, is a brief written statement or video released to the mass media to announce new products, changes in management, sales and earnings information, and other items of interest.
Organizational communication is the process by which activities and information are transmitted within an organization to achieve efficiency and effectiveness in achieving goals.
A press kit, also known as a media kit, is a collection of promotional materials a company produces to provide information about itself to members of the press or media.
Press Relations involves the strategic management of communication between an organization and the public through the media. This process includes interactions with reporters, editors, and media administrators.
