Institutional advertising is a form of image advertising intended to change the public perception of a company in various dimensions such as environmental issues, health, product safety, or other public matters. It aims to create a positive public awareness of a company and distinguish it from competitors.
A logo, also known as a logotype, is a unique design, symbol, or special representation used to identify and distinguish a company, organization, or product, often trademarked for intellectual property protection.
A highly recognizable and iconic design, often a wordmark or lettermark, that represents the brand identity of a business or organization.
A trade name is a name under which a business operates and presents itself to the public. Unlike trademarks, trade names may not necessarily be registered or trademarked.
