A Business Reply Card (BRC) or envelope is a pre-addressed reply mechanism, typically used for promotion, that allows respondents to reply without needing to pay postage. The initiating mailers cover the postage costs via an annual business reply permit fee.
A follow-up letter is a sales letter sent to someone who has made an inquiry, inviting them to make a purchase. It is part of the inquiry conversion process, often used for high-value items such as automobiles or insurance policies.
Continuing a sales presentation after the customer has agreed to buy, risking the potential to lose the sale.
Personal Selling involves the delivery of a uniquely tailored message to potential customers (prospects) by a seller, usually through face-to-face communication, personal correspondence, or personal telephone conversations. Unlike advertising, a personal sales message can be specifically targeted to individual prospects and can be easily adapted if the desired behavior is not achieved.
Promotion refers to the process of advancing an employee to a higher job position with greater pay and responsibilities or the set of marketing activities aimed at increasing brand visibility, sales, and customer engagement.
Sales Area Marketing, Inc. (SAMI) is a specialized entity focused on region-specific marketing efforts aimed at boosting sales through targeted promotional strategies and customer engagement techniques. Their approach is rooted in understanding local market dynamics to craft campaigns that resonate with geographically distinct consumer bases.
Teleselling, a subset of telemarketing, involves the use of telephone communication to sell products or services directly to potential customers.
