Customer capital refers to the value derived from an organization's relationships with its customers, which form part of the broader concept of intellectual capital.
A marketing strategy is a comprehensive plan designed to promote products or services to target customers effectively, increasing brand awareness, sales, and customer loyalty.
Rebates can serve as powerful tools for boosting sales, incentivizing customer loyalty, and offering economic relief through various forms of refunds, making them an essential concept in both business and personal finance.
Relationship capital refers to the value created by a business's relationships with external parties, such as customers, suppliers, and partners. This concept is a subcomponent of intellectual capital, focusing on the trust, loyalty, and long-term connections that can enhance business performance.
Relationship marketing is a strategy designed to foster long-term relationships with customers, suppliers, and distributors, aiming to enhance overall profitability and business success.
Reminder advertising is a type of advertising intended to keep a product or service's availability in the forefront of the minds of existing customers. This form of advertising aims to maintain brand awareness and customer loyalty rather than generating immediate sales.
A trade discount is a reduction in the list price of goods offered by sellers to buyers, often to encourage bulk purchases or maintain customer loyalty.
