Direct response advertising is a type of advertising where the consumer's interaction with the product is primarily through the ad itself, typically resulting in an immediate response such as a phone call or returned coupon. This form of advertising aims to eliminate intermediaries in the purchasing process.
Direct-action advertising, also known as direct-response advertising, aims to elicit an immediate response or action from the target audience, such as making a purchase, signing up for a newsletter, or visiting a website.
