Couponing is an advertising method where vouchers are distributed to consumers allowing discounts on merchandise or service purchased within a stated period of time. Couponing provides an incentive for increasing sales.
Sales promotion encompasses activities, materials, devices, and techniques used to supplement advertising and marketing efforts, coordinating them with personal selling activities to boost product or service sales.
Shopping services facilitate product acquisition through representative comparisons or dedicated channels, aiding consumers in securing competitive prices or discounts.
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