A distribution strategy is management's plan for moving products to intermediaries and ultimately to final customers. It involves decision-making regarding the channels of distribution, the logistics and transportation of goods, and the mechanisms for inventory management.
Intensive distribution is a method of distribution where products are given maximum exposure through positioning in as many outlets as possible. It aims to ensure that the product is accessible to the customer wherever they are, enhancing convenience and increasing market coverage.
Vertical conflict represents the disagreements and disputes that arise between different hierarchical levels within the same channel of distribution, such as between manufacturers and retailers. This often results from mismatched objectives or perspectives regarding product sales and promotions.
