The off-sale date refers to the specific date when newsstand returns are tabulated and reported back to the wholesaler or distributor, marking the end of a publication's sales period on the newsstand.
Trade promotion refers to marketing efforts directed at retailers, distributors, or wholesalers to boost product sales and increase distribution. These promotions often involve special pricing, display allowances, or additional marketing support.
A trade rate is a special price offered to retailers by wholesalers, manufacturers, or distributors, or by a seller to individuals or organizations in a related industry.
