Customer service is the department or function within an organization that responds to inquiries or complaints from customers. It ensures the resolution of issues through various communication channels and plays a crucial role in customer retention and satisfaction.
In the context of shipping, 'forward' refers to the act of sending a package or goods from one location to another. This often involves redirecting items to a new address when the original address is not suitable for delivery.
Fulfillment encompasses the processes necessary to receive, service, and track orders sold via direct marketing. It includes various systems tailored to specific product types and services, such as subscriptions, book club memberships, continuities, catalog merchandise, and fund raising efforts.
