A strategic marketing approach in which a manufacturer grants a select few intermediaries the exclusive right to distribute its products within specific geographic areas.
Geographic segments refer to specific geographical areas, typically countries or groups of countries, where a company operates. According to International Financial Reporting Standard (IFRS) 8, companies must disclose certain financial data for each geographic segment in their financial statements.
A survey area refers to a specific geographic location that is used to collect data, typically during research studies or market analyses. The purpose of defining a survey area is to ensure the data collected is relevant and represents the broader population or market being studied.
