Bona fide refers to actions done in good faith, honestly, and without collusion or fraud. In legal contexts, a bona fide purchaser for value is someone who buys property without knowledge of any prior claims on it.
Business ethics refers to the moral principles concerning acceptable and unacceptable behavior by business people. It encompasses values and conduct that business executives are expected to uphold to maintain honest and fair practices with the public.
Integrity is a quality characterized by honesty, reliability, and fairness, developed in a relationship over time. Customers and clients have much more confidence when dealing with a business when they can rely on the representations made.
