The ongoing process of improving an organization's goods or services, with the aim of increasing customer satisfaction. In a highly competitive environment, organizations need to actively seek ways to reduce costs, improve quality, and eliminate waste.
Total Quality Management (TQM) is an organizational approach that seeks to improve quality and performance to meet or exceed customer expectations. Through continuous improvement, employee empowerment, and systematic process analysis, TQM aims to enhance the overall operational efficiency and customer satisfaction.
