Buyer behavior is a field of study crucial for understanding how buyers make their purchase decisions, influenced by personality, sociodemographic characteristics, and lifestyle. It plays an essential role in modern marketing strategies.
Fashion refers to the style of conduct or dress that is being followed by individuals at a particular time. It encompasses clothing, accessories, lifestyle, and behavior trends that evolve seasonally, based on consumer tastes, cultural influences, and social dynamics.
A segment of the population that is attempting to move up on the socioeconomic class scale. 'Upwardly mobile' describes a trend toward higher status in terms of income, material goods, and lifestyles.
