The Brand Potential Index (BPI) quantifies the relationship between a brand's Market Development Index (MDI) and Brand Development Index (BDI) within a specific market area. It is a key metric for predicting future sales and planning advertising budgets.
The Market Development Index (MDI) measures the relationship between potential and actual customers of a brand within a specific market (geographical area) compared to this relationship on a national scale, aiding in understanding market penetration and identifying growth opportunities.
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