Brand Development is a measure of the infiltration of a product's sales, usually per thousand population. It indicates the percentage of market penetration or how well a brand is doing in a specific region.
The Market Development Index (MDI) measures the relationship between potential and actual customers of a brand within a specific market (geographical area) compared to this relationship on a national scale, aiding in understanding market penetration and identifying growth opportunities.
Market penetration is a marketing strategy aimed at increasing a product's sales within an existing market through more aggressive marketing tactics. It also refers to the degree of a product's purchase within a specific market.
