Marketing Budget

Marketing Costs
Marketing costs are the expenses incurred by an organization in carrying out its marketing activities, including sales promotion costs, salespersons' salaries, advertising, and point-of-sale promotional materials, such as display stands.
Publicity Costs
Items of expenditure incurred in carrying out the publicity function in an organization. Publicity costs might include the publicity manager's salary, advertising costs, promotions, and point-of-sale material.

Accounting Terms Lexicon

Discover comprehensive accounting definitions and practical insights. Empowering students and professionals with clear and concise explanations for a better understanding of financial terms.