The network of firms essential for distributing goods or services from producers to consumers. This setup primarily includes wholesalers and retailers.
Horizontal conflict refers to discord between competitors operating at the same level within a marketing channel, often resulting in market oversaturation and severe competition. It contrasts with vertical conflict, involving different levels within the distribution hierarchy.
Discover comprehensive accounting definitions and practical insights. Empowering students and professionals with clear and concise explanations for a better understanding of financial terms.