Brand Development is a measure of the infiltration of a product's sales, usually per thousand population. It indicates the percentage of market penetration or how well a brand is doing in a specific region.
The Brand Development Index (BDI) measures the sales performance of a brand within a specific market area compared to its average sales performance across all markets. It highlights the relative strength and potential of a brand in a specific geographic area.
Frequency refers to the number of times an event or occurrence happens within a specified period, applicable in various contexts such as advertising, communications, and general activities.
Media weight refers to the volume of audience delivered by an advertising campaign, measured in terms of the number of commercials, advertisements, insertions, time parameters, and budget. It essentially represents the total audience reach of the advertising effort.
Reach refers to the total number of audience members who are exposed to a specific message at least once within a particular time frame. It is a crucial metric in advertising and marketing to understand the potential impact of a campaign.
Share of market refers to the percentage of sales a company or product holds within a specific market relative to its competitors. It's a key indicator of competitive positioning and business performance.
Share of mind refers to the level of awareness or recognition that a brand has among consumers, relative to competitors. It is a critical measure in marketing that indicates how well a brand occupies the consumer's mind when they think of a specific product or service category.
