Market penetration is a marketing strategy aimed at increasing a product's sales within an existing market through more aggressive marketing tactics. It also refers to the degree of a product's purchase within a specific market.
Odd-value pricing involves setting retail prices just below even dollar amounts, such as $5.99, $0.39, and $98.99, aiming to create a psychological impression of a better deal.
An expression frequently used by retailers to comply with federal regulations when advertising special sales, often highlighting strikingly low prices to encourage customer perception of value.
