A differentiation strategy is a marketing technique used by manufacturers and businesses to establish a strong identity in a specific market. This involves positioning a brand in a unique way that distinguishes it from its competitors.
Subliminal advertising refers to advertising messages that are presented below the threshold of consciousness, making them undetectable to the conscious mind but able to influence subconscious behavior.
A teaser rate is an initially low interest rate applied to a mortgage loan for a limited period, which is designed as a marketing technique and is typically lower than the rate justified by the index determining the interest rate.
A soft-offer technique that allows a first-time buyer to examine, use, or test a product for a short period of time before deciding to purchase or return it; also called free trial offer, free examination offer.
