Population statistics in regard to socioeconomic factors such as age, income, sex, occupation, education, family size, and the like. Advertisers often define their target market in terms of demographics; thus, demographics are a very important aspect of media planning in matching the media with the market. Each demographic category is broken down according to its characteristics.
Gross Rating Point (GRP) measures the impact and volume of an advertising campaign. It is the sum of all rating points over a specific period or across an entire media plan, reflecting how much exposure an advertisement has achieved.
A media buyer is responsible for purchasing time and space in various media outlets to deliver advertising messages effectively. Their role is crucial in ensuring that advertisements reach the right audience at the right time.
Media weight refers to the volume of audience delivered by an advertising campaign, measured in terms of the number of commercials, advertisements, insertions, time parameters, and budget. It essentially represents the total audience reach of the advertising effort.
A rate card is a document used in advertising to give the advertising cost per advertising unit. The rate card includes space, time, mechanical requirement data, and other pertinent information.
Reach refers to the total number of audience members who are exposed to a specific message at least once within a particular time frame. It is a crucial metric in advertising and marketing to understand the potential impact of a campaign.
Run of Schedule (ROS) refers to advertising time that is allocated wherever in the broadcast schedule the radio or television station sees fit, usually at a lower cost compared to fixed or peak time slots.
A broadcast media plan that schedules advertising announcements to run during a variety of radio and/or television programs. This schedule provides an advertiser with a wider audience for the advertising dollar than sponsoring a single program would achieve.
