An Endowment Contract is an agreement with an insurance company which provides for a payout especially based on the life expectancy of the insured, and might be payable in full in a single payment during their lifetime.
Return on investment equal to the original marketing expenditure; also known as payback. When a company recovers its investment plus the expected built-in return from launching or reintroducing a new product or service, it has realized a profit from its original capital outlay. A company's payout represents the minimum amount of dollar sales that must be generated to offset the cost of an advertising program.
