A distribution allowance is a price reduction offered by a manufacturer to a distributor, retail chain, or wholesaler to cover the cost of distributing the merchandise, often used during new product introductions.
A marketing strategy where the same brand name is given to a number of products to encourage recognition, ease the introduction of new products, increase market acceptance, and lower marketing costs.
The Product Life Cycle (PLC) is a theory that postulates the development of a product through various stages, guiding marketing managers in devising effective strategies and decisions. It encompasses introduction, growth, maturity, and decline stages.
