Paid message communicated through various media by industry, business firms, nonprofit organizations, or individuals to influence purchasing behavior and/or thought patterns of the audience.
Paternalism in management refers to a leadership style where managers assume ultimate responsibility for employee welfare, making decisions regarding benefits, job assignments, and promotions. It is sometimes criticized for implying an inferior status for employees.
Items of expenditure incurred in carrying out the publicity function in an organization. Publicity costs might include the publicity manager's salary, advertising costs, promotions, and point-of-sale material.
Sales Effectiveness Test refers to methodologies and metrics used to evaluate the ability of advertising campaigns, promotions, or communication mediums to drive product sales.
A method based upon length of service for determining employment advantages, crucial for promotions and layoffs, and often strongly advocated by unions.
