Retail Strategy

Additional Mark-On
Refers to the practice of further increasing the retail price of merchandise, often executed during holiday periods or times of peak demand to maximize profits.
Cross Merchandising
Cross merchandising is a retail strategy involving the display of complementary products together to increase sales. This technique, often used in supermarkets, aims to encourage customers to purchase related items.
Forward Buying
Forward buying is a retail practice of purchasing more inventory than immediately needed to take advantage of special discounts or trade allowances, thereby aiming to increase profits.
Island Display
An island display is a merchandising strategy where products are showcased in the aisle of a retail store, typically utilizing racks or fixtures. It is designed to attract customer attention and encourage impulse purchases.
Limited Distribution
Limited distribution involves restricting the availability of a product to specific geographic locations, stores, or areas within a geographic location to target a particular market segment or control brand exclusivity.
Loss Leader
A product or service offered for sale by an organization at a loss in order to attract customers for other products or services.

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