Push money (PM), also known as promotional money or prize money, refers to additional compensation given by a manufacturer to retail salespeople to incentivize the selling of its products.
A remuneration offered to a salesperson for exceeding some predetermined sales goal. Sales incentives are often provided by manufacturers as part of a promotion for the sale of their goods. The incentive may be in cash, or it may take the form of a special prize, such as a trip to an exotic or exciting vacation place.
