Couponing is an advertising method where vouchers are distributed to consumers allowing discounts on merchandise or service purchased within a stated period of time. Couponing provides an incentive for increasing sales.
Marketing costs are the expenses incurred by an organization in carrying out its marketing activities, including sales promotion costs, salespersons' salaries, advertising, and point-of-sale promotional materials, such as display stands.
The Marketing Director is responsible for overseeing all marketing functions within an advertiser's company, including advertising, sales promotion, research, and other marketing elements. This role is pivotal for driving the company's marketing strategy and ensuring alignment with overall business goals.
A missionary salesperson is a type of sales representative that works primarily to build relationships and promote products or services rather than directly closing sales. They focus on education, awareness, and creating demand within a particular territory.
A promotion mix is a blend of various promotional methods aimed at achieving marketing objectives, including advertising, personal selling, publicity, and sales promotion.
A promotional allowance is a financial incentive provided by manufacturers to retailers or wholesalers, aimed at boosting the sales of the manufacturer's products through various promotional activities.
Advertising, promotion, or similar sales enhancement services designed specifically to help independent retailers be more competitive by providing cooperative advertising, display material, and/or advertising layouts.
A remuneration offered to a salesperson for exceeding some predetermined sales goal. Sales incentives are often provided by manufacturers as part of a promotion for the sale of their goods. The incentive may be in cash, or it may take the form of a special prize, such as a trip to an exotic or exciting vacation place.
Sales promotion encompasses activities, materials, devices, and techniques used to supplement advertising and marketing efforts, coordinating them with personal selling activities to boost product or service sales.
Sampling is a fundamental aspect of fields like marketing research and sales promotion, facilitating the study and testing of small groups to draw conclusions or stimulate usage in larger populations cost-effectively.
Trade advertising encompasses efforts aimed at wholesalers or retailers to encourage them to purchase products for resale to their customers.
A trade allowance is a producer discount given to distributors or retailers as a promotional effort to encourage sales. Retailers pass along the discount to the consumer, which promotes higher sales volumes. Though it can reduce producer profits, this practice is widely followed in many industries.
A Volume Discount is a pricing strategy where a seller offers a lower price per unit of a product when purchased in larger quantities. This encourages buyers to purchase more to gain the benefit of lower unit costs.
