Cold calling is a sales strategy where a sales representative reaches out to potential customers who have not previously expressed interest in the product or service being sold. This method includes making unsolicited calls or visits to potential customers.
House-to-house selling, often referred to as door-to-door selling, is a direct sales technique where sales representatives visit potential customers at their homes, either with or without an appointment, to pitch products or services.
A huckster, often described pejoratively, is an aggressive or unethical seller who employs misleading assurances and exaggerated claims to sell goods or services.
Personal Selling involves the delivery of a uniquely tailored message to potential customers (prospects) by a seller, usually through face-to-face communication, personal correspondence, or personal telephone conversations. Unlike advertising, a personal sales message can be specifically targeted to individual prospects and can be easily adapted if the desired behavior is not achieved.
Promotion refers to the process of advancing an employee to a higher job position with greater pay and responsibilities or the set of marketing activities aimed at increasing brand visibility, sales, and customer engagement.
